e.l.f. Cosmetics Delivers SPF and Other Goodies Via Plane to Sailor and His Cat in the Middle of the Ocean in Viral Moment

e.l.f. Cosmetics knows the importance of sunscreen.

The brand found a creative way to get a care package to Oliver Widger, a sailor who has gone viral for his journey across the Pacific Ocean with his cat, Phoenix.

The delivery was possible thanks to a partnership with Aloft, a nonprofit organization that supports the next generation of aviators and works to democratize access for aspiring young pilots. As a cruelty-free brand, e.l.f. Cosmetics also pledged to make a donation to an animal shelter of Widger’s choice in honor of his pet cat.

"Receiving the e.l.f. care package in the middle of the ocean was intense; it was cool,” Widger, 29, shared via press release. “It wasn’t just about snacks and supplies — it was a powerful reminder that people were watching, believing in me, and cheering me on. That kind of support — especially from a brand that celebrates bold moves — reminded me I wasn’t alone on this journey.”

In a video posted on Saturday, May 24, Widger unveiled the contents of his care package, which included e.l.f. Holy Hydration! Face Cream, e.l.f. Suntouchable Invisi-Stick SPF 50 and, of course, cat treats for Phoenix.

The PEOPLE Puzzler crossword is here! How quickly can you solve it? Play now!

In the press release, e.l.f. Beauty's Chief Integrated Marketing Officer Patrick O'Keefe shared, “At e.l.f., we’re not afraid to challenge the status quo and do the unexpected. Like the rest of the world, we were fascinated by Oliver’s journey. He’s a bold disruptor with a kind heart, and our partnership is all about empowering fellow dream chasers. This isn’t just a game or a stunt — it’s a platform for young creators to be inspired, spark creativity, build confidence, and push the boundaries of what’s possible.”

Related Stories

Man, 29, Leaves Corporate America and Cashes Out His 401K to Sail the World with His Cat

Man Who Quit Job to Sail with His Cat Reaches Hawaii After 3 Weeks at Sea — and a Crowd of Fans Greet Him

Widger amassed 1.8 million followers on Instagram after sharing that he quit his job and cash out his 401K to sail from the Oregon coast to Hawaii. The aspiration seemingly started four years ago, when he was diagnosed with a syndrome that carried a risk of paralysis.

Never miss a story — sign up for PEOPLE's free daily newsletter to stay up-to-date on the best of what PEOPLE has to offer, from celebrity news to compelling human interest stories.

“I work a corporate job at a tire shop. I absolutely hate this life,” Widger previously said in a selfie video from his car. “I’m gonna buy a sailboat and I’m going to sail around the world for the rest of my life until I die.”

The sailor reached Waikiki, Hawaii, on May 24, after more than three weeks at sea. He joined the brand’s e.l.f. you! Twitch livestream just hours after his arrival, where he shared, “If there’s one person who chased their dream from watching me chase my dream, that’s the coolest thing in the world."