Continental Tires, a global leader in premium tyre manufacturing, has announced a strategic investment to bolster its footprint in India’s Passenger car and Light Truck (PLT) tyre market. Recognising India as a key growth market within the Asia Pacific region, Continental is investing approximately Rs 100 crore to enhance its manufacturing capabilities at the Modipuram plant in Uttar Pradesh.
This investment is part of Continental’s “in the market, for the market” strategy, aiming to tailor tyre products specifically to meet the demands of Indian consumers. The focus is on delivering tyres that combine superior performance with premium quality, addressing the evolving needs of Indian drivers in terms of comfort, safety, and convenience.
Samir Gupta, Managing Director of Continental Tires India, emphasised that the company’s portfolio is being aligned with the changing lifestyle and travel patterns of Indian customers, ranging from daily commutes to long-distance journeys. He said, “With our ‘in the market, for the market’ approach, we’re aligning our portfolio to reflect the evolving lifestyle needs of Indian drivers, from daily commutes and long-distance travel to changing expectations around comfort, safety, and convenience.”
Expansion of Product Portfolio
India’s rapid infrastructure growth and shifting consumer preferences, especially the rising popularity of Utility Vehicles (UVs), have influenced Continental’s product strategy. The company is expanding its Ultra High-Performance (UHP) and premium tyre offerings, particularly targeting larger-inch and Ultra Ultra High Performance (UUHP) tyres designed for SUVs, 4x4s, and sporty vehicles, which are among the fastest-growing segments in the Indian market.
Additionally, Continental plans to introduce the CrossContact AT2, an all-terrain tyre, further broadening its portfolio to meet diverse driving conditions.
With over 200 brand stores across India, manufacturing operations in Modipuram, and a recently established IT hub in Bengaluru, Continental is committed to sustainable, long-term growth and aims to solidify its position as a trusted premium tyre partner in India.
