Which potato chip is Oregon’s favorite? Instacart crunched data to find out

As anyone who has visited a grocery store can testify, there are plenty of potato chip options for crunch-craving shoppers to choose from. But which potato chip brand is Oregon’s favorite?

While that question may not be keeping us up at night, the online grocery shopping and delivery service Instacart decided to investigate. Instacart dug into purchase data from 2024 to highlight what people may add to their carts to create the ultimate summertime spread, according to Instacart trends analyst Alex Orellana.

The report examined potato chip purchases to come up with a list of what brand of chips U.S. states seemed to like the most.

“Whether paired with burgers, dips, or enjoyed straight from the bag, chips play an important role in holiday spreads,” Orellana wrote. “And while everyone loves a good potato chip, distinct chip preferences emerge across different regions of the U.S.”

For example, Utz was a top choice for snacking shoppers in the mid-Atlantic and part of the South, earning the top spot in the Carolinas, Virginia, West Virginia, Maryland, and Delaware.

In the “Duh” category, Hawaiian Kettle Style Potato Chips crunched the competition in Hawaii, “where they were over 2,500% more likely to be purchased than the national average.”

Continuing in No-Surprise-Here territory, New Englanders had a hankering for Cape Cod Chips, which was a favorite brand in Massachusetts, New Hampshire, and Maine.

In a similar trend, Colorado chip-cravers purchased Boulder Canyon chips, “which were picked up 525% more often than the national average, to pair with their favorite dips.”

So what brand did Oregon shoppers choose as a favorite? According to the Instacart report, Kettle Brand chips ranked at the top of the list, which makes sense, considering that the Kettle Brand was born in Salem in 1978, as The Oregonian/OregonLive reported in 2013, “as a a purveyor of gourmet nuts,” and in 1982 expanded into making potato chips, producing “distinctively crunchy, thick chips that result from the batch-cooked process.”

The Instacart “Great American Chip-Off” report notes that in looking at the purchase info, private label brands were removed.